#QUIP TOOTHBRUSH TARGET OFFLINE#

#QUIP TOOTHBRUSH TARGET OFFLINE#

The two brands haven’t entirely merged yet, but Quip noted in Tuesday’s funding announcement that it is on a mission to offer simpler and affordable alternatives to current dental insurance plans on the market.įor now, Quip said its latest line of financing will be put toward growing its subscriber base, notably through an offline distribution program to recruit more dental providers to its network while dangling Quip products and services as a means to attract and retain new patients.įinally, just this weekend, Quip also launched a limited edition, all-black toothbrush just in time for the holidays.

The startup’s first major purchase, the deal lined Quip up to have access to a network of more than 25,000 dental professionals nationwide. According to Quip, the toothbrush company’s launch was “one of the most successful direct-to-customer launches” that Target has seen to-date.įounded in 2015 and based in Brooklyn, Quip previously hinted at ambitions of being much more than just a toothbrush subscription and replacement brand earlier this year with its acquisition of dental insurance company Afora in May. Quip joins a number of other personal care subscription services that have made the jump from online to brick-and-mortar, including Harry’s razors and grooming products as well as Casper mattresses. The brush head is large and conventionally lozenge-shaped. It’s much lighter than an electric toothbrush. The brush itself has a metallic handle, which feels cool to the touch and is pleasant to hold. A combination of equity and debt financing while led by existing investor Sherpa Capital, the latest funding round brings Quip’s total funding to over $60 million.Īnnounced Tuesday, the funding round follows Quip’s expansion in October from its online-only subscription model for delivering electric toothbrush replacement heads and toothpaste to in-store placement at Target (TGT). At around 40/£30, this is cheap for an electric toothbrush but it would be very pricey for a manual.

Quip toothbrush target